About us

How the adventure began,,,,


I’m a mother of three kids who are playing sports. Often during training or competition I saw that laces were loose or went loose. The game was then shut down for lace-up trainers, parents or kids. Sometimes there were falls and stumbles due to loose laces.


At the beginning of 2018 I started looking for a solution, but that was not so easy. Until I ended up in Australia. Loretta’sstory was the same as mine, but only took place a few years earlier. Because she could not find a solution, she started to invent, develop and produce herself. This is how Safe Lace Active was created, available in 11 colours. A product that prevents your shoelaces from loosening, no matter what you do!


I contacted her and it was very constructive from the beginning. I have at one point proposed to become a distributor in Europe and it has encouraged this to this day.


From the start we also felt it was important to contribute socially with our company. We have chosen to have safe lace active packaged done in the Netherlands by people with a distance from the labour market. We maintain a warm contact with our partners BIGA Groep B.V. and Concern voor Werk and the people who Work. In addition, we are proud sponsor of the Dirk Kuyt Foundation. They make sports accessible to people with disabilities. Of every Safe Lace Active sold in the webshop, we donate € 0.50 to them and as a customer you can also make a donation with your order.

In addition to Safe Lace Active, we came on the market in September 2020 with our business safety product Safe Lace Industrial.

I am confident that we can contribute something positive with our company in all areas!


Do you want to meet? Please let me know.
Warm greetings,
Silvia Medema-Schakel



We can be contacted by phone on working days from 9:00 to 18:00 via + 31 (0) 30 – 320 0676

Less urgent questions, or rather in writing?
Mail us! [email protected]

We are not yet affiliated with a home shopping organization, but will act in the spirit of these organizations.

Also read our Terms and Conditions.




Your privacy is very important to us and not just because of the legal rules. Therefore, we will never sell your data to 3rd parties or in any other way treat your data with care.

Check out our comprehensive privacy statement and if you have any questions, don’t hesitate to ask them!



Safe Lace Nederland and Safe Lace Europe are trade names of Smart Friday B.V.

Located on
Stuwmeer 108
3994 HS Houten

Chamber of Commerce number


Phone number
+31 (0)30 3200676
VAT number
Email address
[email protected]

Powered by WordPress | Built with Elegant Themes Divi | Translated with Wpml | Brought to life by Smart Friday